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This Mattel Alum Just Got Rehired to Help Lead the Company’s Fisher-Price Brand
Brian Fitzharris returns to Mattel following a stint at PlayMonster where he served as the company's chief commercial officer.
Hasbro Transforms 3 Iconic Board Games Into Virtual ‘Active Play Experiences’ Thanks to This Collaborator
The new launches are set to build on the previous year’s successful launch of the Peppa Pig: Jump & Giggle game on Nex Playground.
Goliath Is Gearing up to Take on a New Category Thanks to This Big Acquisition
Goliath, known for games like Triominos, Rummikub, Sequence and Pop the Pig, has been working to “build success” in the adult games category.
Moose Toys Tackles New ‘Despicable Me’ Toy Line With 7 Introductions
The all-new line, set to be released ahead of the "Despicable Me 4" movie, is infused with creativity and lots of "firsts" for Moose Toys.
There’s Nothing Puzzling About This Partnership: New Plush Honors Rubik’s Cube
In celebration of the puzzle's 50th anniversary, It'Sugar is the first retailer to sell a new Gund plush of Pusheen holding the iconic toy.
It’s About to Get a Whole Lot ‘Fugglier!’ PMI Kids World Secures Exclusive Global Deal for Fuggler
PMI Kids World is prepping to expand the Fuggler brand with new collectibles this winter thanks to a new licensing agreement.
After 2 Years of Consumer Research, Radio Flyer Introduces Its Next Generation of Family EBikes
The legacy brand's latest electric bike release is the first of multiple new models joining its Flyer line this year.
Mattel Is Opening a New Theme Park Complete With a Barbie Beach House, Hot Wheels Rollercoasters
Mattel Adventure Park Kansas City will offer the same attractions found at the original Mattel Adventure Park Glendale, Ariz.